Text Messaging for Emergencies

Text messaging is on the rise as the importance for instantaneous communication increases. A text message can be sent to thousands of students and staff within schools and universities and received on a mobile phone within minutes. "An email is just too slow, and calling thousands of people is impossible, who will remember to check their voicemail and there are only 5 million Blackberries globally" Kassandra Macdade, Marketing Manager Red Oxygen.
In the case when an email is just inaccessible, and calling thousands of people is too time-consuming, sending bulk text messages from Red Oxygen is the answer.
The recent Virginia Tech tragedy is the deadliest school shooting in the US and has renewed concern over school security and procedures for emergencies. In a time when people need to be notified immediately no matter where they are, a text message alert is the most effective.
It is a challenge for schools and colleges to communicate with all staff and students in a timely and efficient manner. University Emergency Operations Centres can communicate with faculty, staff, students and parents efficiently via text messaging. If recipients could receive a text alert message instantaneously it could potentially save lives.
A report produced from Pew Research Centre said "74% of the Americans who own mobile phones say they have used their hand held device in an emergency and gained valuable help". Almost 200 million Americans own a mobile phone and there are over 2.3 billion text messaging enabled devices world wide, making it one of the most effective communication tools.
About Red Oxygen
Established in Australia in 2001, Red Oxygen is one of the world's leading developers and distributors of Enterprise SMS / Text messaging software applications and services. Red Oxygen combines the power of today's email applications, instant messaging clients or CRM applications with the ease, convenience and mobility of SMS / text messaging. Their seamlessly integrated products allow users to utilise the full capabilities of their existing contacts address book to send SMS / Text messages to specific individuals or entire lists, all as easily as sending an email. Users can also have their calendar reminders automatically sent to their mobiles, send broadcast SMS / Text messages to large lists and even receive replies straight into their inboxes from message recipients. Red Oxygen software is available for Microsoft Outlook, Windows, IBM's Sametime Lotus Notes.
Red Oxygen has clients across a broad array of industries and geographies. Their current customer list includes clients such as Pfizer, BMW, Qantas, Microsoft, Siemens, Panasonic, Deloitte, IBM, Accenture, Frito Lay, Billabong, 3M and others. These customers span Australia, Europe, the Middle East, Africa, Asia and North America. Red Oxygen's products are also distributed by HP, Swisscom Mobile, the largest mobile operator in Switzerland, and Vodafone Portugal, part of the world's largest wireless cross-country operator.
For More Information
Kassandra Macdade
Red Oxygen
Level 9
445 Upper Edward Street
Brisbane, QLD
4000
Phone: +61 7 3100 8836
Email: kassandra.macdade@redoxygen.com